Esta semana pensé en mis años como docente y sonreí: es temporada de graduaciones.
Cientos de estudiantes, de diferentes edades, carreras y ritmos universitarios, están concluyendo una etapa que marca para siempre. Y sí, inevitablemente recordé a mis exalumnos… y también a quienes están cruzando esta puerta hoy.

Por eso, esta carta es para ti, recién egresad@ de 2025.

La mejor respuesta que puedes recibir al empezar tu camino es un “NO”.

Sé que históricamente esta palabra se asocia con rechazo, puertas cerradas o lugares donde “no te valoraron”.
Pero cuando miras tu vida en retrospectiva, descubres otra verdad:
un NO es un regalo envuelto de forma inesperada.

En absoluto es una pared.
Tampoco es un fracaso.
Y mucho menos es un juicio sobre tu valor.

Es una señal de desviación.
Como esas flechas en las calles donde hay obras: no te detienen, solo te indican que sigas por otro camino para llegar a donde vas.

Y aquí está lo esencial:

Cuando inicias un camino profesional, lo más importante es tener claro tu destino.
La ruta, claro que importa… pero importa porque el camino también es parte del destino.
Es ahí donde aprenderás, crecerás, cambiarás y —sobre todo— te encontrarás contigo mism@.

Así que cuando llegue un “NO”, presta atención.
A veces redirige a una ruta más larga.
A veces abre una inesperadamente corta.
Pero siempre, siempre multiplica oportunidades que no habrías visto de otra forma.

Como recién egresad@, tu reto es aprender a distinguir:

el NO profesional

del NO personal

Y recordar quién eres mientras avanzas con seguridad.

En mi experiencia, cada NO me ha llevado a algo infinitamente mejor: clientes más alineados, proyectos más significativos, escenarios más grandes y/o a las personas correctas para mi camino. He aprendido a agradecer esos NO porque me confirman que existe una dirección más adecuada esperándome.

Ahora te toca a ti.

Estás por entrar a un 2026 lleno de sueños, ambición y energía.
Tal vez el lugar donde querías trabajar te diga que no…
O tal vez una agencia, un país o una persona lo hagan.

Pero recuerda:

Un NO a un sueño es solo la apertura a una versión más grande de ese mismo sueño.

Nada es permanente.
Todo es temporal.
Somos energía en movimiento —y eso no se detiene.

Ustedes no son “el futuro”.
Ustedes son el presente que está moldeando el mundo ahora.

Les deseo un camino lleno de claridad, enfoque y valentía.
Que disfruten cada paso hacia el destino que eligieron… y que lo hagan conscientes del impacto que están generando.

PH1N1X
Becoming Agile

Open Letter to the Class of 2025

This week I thought about my years as a teacher, and I couldn’t help but smile: it’s graduation season.
Hundreds of students —across ages, degrees, and university rhythms— are closing a chapter that will mark them forever. And yes, I inevitably remembered my former students… and also those of you crossing this doorway today.

So this letter is for you, graduate of 2025.

The best answer you can receive as you begin your path is a “NO.”

Historically, this word has been associated with rejection, closed doors, or places where “you weren’t valued.”
But when you look back at your life, you discover another truth:
a NO is a gift wrapped in an unexpected way.

It is not a wall.
It is not a failure.
And it is certainly not a verdict on your worth.

It is a signal for redirection.
Like the signs on streets under construction —they don’t stop you; they simply guide you toward a different road that still leads you where you’re meant to go.

And here is what truly matters:

When you begin your professional journey, the most important thing is to be clear about your destination.
The route, of course, matters… but it matters because the journey itself is part of the destination.
It’s where you’ll learn, grow, evolve, and —above all— meet yourself.

So when a “NO” appears, pay attention.
Sometimes it redirects you to a longer path.
Sometimes it opens an unexpectedly short one.
But always, always, it multiplies possibilities you wouldn’t have noticed otherwise.

As a new graduate, your challenge is to learn to distinguish:

the professional NO
from the personal NO

And to remember who you are as you move forward with confidence.

In my experience, every NO has led me to something infinitely better: more aligned clients, more meaningful projects, bigger stages, and the right people for my path.
I’ve learned to be grateful for those NOs because they confirm that a more fitting direction is waiting for me.

Now it’s your turn.

You’re stepping into a 2026 filled with dreams, ambition, and energy.
Maybe the place you wanted to work will say no…
Or maybe an agency, a country, or a person will do it instead.

But remember:

A NO to a dream is simply the opening toward a larger version of that same dream.

Nothing is permanent.
Everything is temporary.
We are energy in motion —and that cannot be stopped.

You are not “the future.”
You are the present that is shaping the world right now.

I wish you a journey filled with clarity, focus, and courage.
May you enjoy every step toward the destination you’ve chosen —and may you remain aware of the impact your steps are creating.

PH1N1X
Becoming Agile

Remember Who You Are

Sometimes, when people ask us, “What do you do?”, the answer comes out almost automatically. And I’ve noticed that, in these conversations, the answers often go to two extremes:

The one that sounds complex and important enough to impress.

Or the one that “downplays” the activity, as if trying to justify it or diminish its value.

It’s no coincidence: since childhood, we’ve been taught to define ourselves by what we do, not by who we are.

Yet deep down, both answers share something in common: the need to validate our existence through a title, a position, a project, or a role.
As if life were a silent competition where everyone is trying to “score points” in the ranking of who is more useful, more successful, or more interesting.

But to me, life isn’t that.

Your profession, your business, your job title, your role in the family or in your community… are external manifestations of something much deeper.
They are “costumes” you wear to go through certain experiences, but none of them is your real skin.

Because I believe you are not your job.
You are not your social role.
You are not the part you play for others.

You are so much more than those titles.
You are the awareness that inhabits every experience.
You are the soul that sets the tone—even before you walk into the office, step into a meeting, teach a class, or sit at the family table.

When you forget this, you start measuring your worth by external metrics:

How much you earn.

How important your position is.

How busy or productive your schedule is.

How much recognition you receive from others.

And that’s where the drain begins. Because if your worth depends on something outside of you, it will always be at risk—or feel “not enough.”

On the other hand, when you remember that your essence is not tied to any label, something changes.
Your work stops being a cage or a trophy and becomes a tool to express who you are.
Your family role stops being an obligation or a medal and becomes a channel to give and receive love, and to share your life experience with those around you.
Your presence stops being a “position” and becomes an energy that transforms the places you are in and the people you collaborate with.

Becoming aware of this is an act of freedom.
It’s putting the soul—your soul—back at the center, and letting everything else orbit around it.

The next time someone asks you, “What do you do?”, dare to answer from your soul.
Not to explain your title or your activity, but to honor the truth of who you are, your purpose in this life, and what moves you and makes you happy.

Because the day you stop defining yourself by what you do, you begin to truly live from who you are.